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Marketing For 2017

As we look forward to 2017, there are many new trends for small businesses to include in their marketing plans. Interestingly, the one channel that remains effective and cost efficient for reaching customers is email marketing. Read about it in, "The Continued Importance of Email Marketing." If this is a channel your business is not fully taking advantage of, contact us at 630-961-4504 for more information. 


In addition, the article, "New Year’s Resolutions for Small Business Owners" has some great tips on how to keep marketing initiatives fresh throughout the whole year.

Trends to Watch for in 2017

David S. Buddingh

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Each new year brings new technology and new ideas, along with new trends that will help you capitalize on both. So, which new trends will help you start 2017 off on the right foot?

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New Year’s Resolutions for Small Business Owners

Jeanne M. Buddingh

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Most personal New Year’s Resolutions are broken by the middle of January, but by using the beginning of the new year to incorporate some resolutions for your company into your business plan, you can get a fresh start you can stick to. 
 
It’s not just the beginning of the new year that allows for a fresh start. Each new month can provide new opportunities as well, if you plan ahead. Build time into your schedule to test new marketing strategies each month.

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The Continued Importance of Email Marketing​

Pepper Erdmann

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Between Twitter, Facebook, Instagram, Pinterest, SEO, online ads, video, and AI among countless other options it can be easy to lose interest in the tried and true marketing methods you’ve been using for years. It’s a path that’s understandable, and also one that’s avoidable. Because there’s one tried and true method that still delivers results: email.

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