 |
"Does my care home need a website?"
I often have new clients ask this question. You don't necessarily need a website, but you do need a web presence.
I’d like to give you five reasons why you need an online presence that showcases you and your adult care home, and I'd like to provide some low-cost/free options for doing so.
-
It’s part of your overall marketing plan. This is your passion, but it is also your business. You need a marketing plan, and you can’t ignore the fact that an online presence is an important marketing tool.
-
It lends you some credibility. In this day-and-age, if nobody can find your business online, they can become a bit skeptical about your business. It's important to have some level of a web presence.
-
Families are looking online for housing options for their loved ones. You want to make it as easy as possible for people to find information about your care home and your contact information.
-
It gives people a personal connection to you, as a provider, and your home. A web presence give you a forum to post photos of yourself and give information about your approach to providing care, and why you chose to go into this business. You can also post beautiful pictures of the inside and outside of your home, and offer any details that might be of interest to people looking to move to your adult care home.
-
It gives you a forum to post client testimonials. Let people know about the great care you provide by posting client and family testimonials (while always keeping confidentiality in mind).
How do you create a web presence without spending a fortune? You can create a simple, low-cost website using Wix or Weebly or use free services such as Laria Care Finder which is an online listing where you can add detailed information about your home. If you're in Multnomah County, be sure to update your information on the Adult Care Options site (Multnomah County only).
Additionally, you can create a Google My Business account to be found through Google searches and on Google Maps. You can also create a Facebook business account, which is an excellent option to engage with others and showcase the great services you provide at your adult foster care home.
| |
