WELCOME TO 2020

Happy New Year! We hope 2020 is a positive year, most importantly with plenty of rain and an end the devastating fires & drought which have gripped our country. Our sympathy and thoughts to all who have suffered in 2019 and continue to suffer early in 2020. We hope the forecast rain arrives for all.

As we ease into 2020 we thought it was important to recap 2019 - a year that won't be fondly remembered but will unquestionably be a year of great influence going forward.


YEAR RECAP - RISING FROM THE DUST

Without doubt 2019 will be remember as an extremely tough year for our fellow Producers. It is hard to imagine consecutive years with such devastating impact on our people, our stock and our country. To recap on 2019 and look to more prosperous times ahead there are a number of events which may give insight into the future;

#1. African Swine Fever - 2019 will always be remembered as the year when ASF changed the global protein landscape. While ASF is not a new disease throughout parts of Europe & the Baltic it really hit headlines in late 2018 when China became infected. China is a global pork powerhouse with >50% of the world's pig population - last official reports out of China note a >40% loss in pork production, a figure many believe grossly understated. As ASF continued to ravage through China the severe protein shortage, somewhere in the realm of 20MT (20 x Total Australian Beef Exports), became evident & competition for global protein skyrocketed taking Australian beef export prices along. In 2020 ASF will continue to impact China and is spreading throughout Asia - the long awaited global protein shortage has arrived.

#2. Prices defy the dry - In general, cattle prices defied the dry and remained at levels that would be considered substantially higher than in previous droughts (most recently 2014). This is largely the result of unprecedented global demand for beef, particularly quality Australian beef. The 90CL price in the USA gives insight into global demand for grinding/lower grade 'cow' beef. In late 2019, fuelled by competitive buying from China & the USA the 90CL price hit a record of $970c AUD per kg and traded throughout the year at levels well above prior years. While the price did come off the highs post Chinese New Year buying the protein deficit remains. The strength of this product underpins values for cows & sets the base for the Australian cattle prices.

#3. Demand for quality is not slowing down - The most robust data around beef trends comes from the mandated USDA reporting system yet the trends are global. In 2020 USA Producers will produce double the quantity of Prime & Choice Grade beef (upper 2 grades) than in 1997. At the retail counter Prime-Choice has increased 50% in price over the past decade while Select (lower grade) beef has remained flat. At Producer level the USA grading system pays on USDA grade - on a base 300kg carcase the difference between Choice-Select in 2019 has averaged $96. Despite the USA data we live in a global market place & it is clear that Consumers have a strong desire to eat quality beef. 

#4. The recovery ahead - Given the positive outlook for Australian beef prices the challenge ahead remains restocking post rain. The conditions have dictated unprecedented cow slaughter through 2019 meaning we are operating on a reduced National Herd. With increased demand from Restockers and robust market support from export markets higher prices are inevitable. How high remains to be seen and will obviously be dictated by rainfall. 

- EQUAL TARIFFS IN JAPAN -

Almost the first thing President Trump did after taking office was remove the USA from the TPP. The TPP negotiations continued exc USA and concluded with the CP-TPP entering force in December 2018. This agreement has seen Australian beef trade at a reduced tariff (26.6%) in our key market of Japan over USA beef (38.5%). This pricing disadvantage has been a major point of frustrating with USA Producers. In late 2019 President Trump and Prime Minister Abe concluded an agreement which has resulted in equivalent tariffs for USA beef from 1 January 2020. With a quality orientated, lucrative Japanese market at play, competition between the two countries is expected to be strong however the expansion of Asian markets is growing rapidly. With events like African Swine Fever and a growing middle class it is unlikely Australia and the USA combined will fulfil demand in the years to come. 

2020 GENETICS

- A SELECTION OF INFLUENTIAL NEW SIRES IN THE 3R PROGRAM IN 2020 -

True to our desire to breed cattle that lead the Australian beef industry we have invested in bringing the below sires to Australia in 2020. In these 3 bulls we believe there lies immense genetic potential to positively influence the future of our  industry focussed breeding pursuits. 

NJW 79Z Z311 ENDURE 173D

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Arguably the most in demand Poll Hereford sire in the world today. Impeccable phenotype & outstanding numbers backed by phenomenal progeny. The Endure calves are lighting up the breed across the globe incredibly consistent in their uniformity.

Endure is marketed in Australia through our genetics company - Beefgen Contact us to reserve your Endure semen today. 

HH ADVANCE 8132F

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Unrivalled for his combination of commercial orientated traits. 8132F features genuine calving ease, solid growth, muscle & top end marbling. Backed by generations of elite proven Line One cows 8132F will take cow herds further in a single generation.

8132F is marketed in Australia through our genetics company - Beefgen Contact us to reserve your 8132F semen today. 

LD GRAZER 7090

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The much admired Payweight 1682 from Luddington's and purchased by Musgrave Angus. True to the 1682 reputation Grazer is super thick and deep bodied with sound structure and a strong angus look. Grazer brings a unique line & offering to Australia.

Grazer is marketed in Australia through our genetics company - Beefgen Contact us to reserve your Grazer semen today. 

SEE MORE INFO ON THE ABOVE SIRES
CONTACT BEEFGEN TO RESERVE NOW 
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