We're so excited to bring you our first
Trend Spotting Data & Validation Highlights!
As you review, please keep in mind the lifecycle of a trend and who the adopters are that inform each source:
1.Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards
Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal lots of validation
and a high search volume.
Pinterest: Currently, the primary Pinterest user tends to fall in the
"late majority" of trend adopters
The Lookouts & Instagram: the teen/tween demographic, especially on the Coasts, tend to be "innovators" & "early adopters" of trends
Darby Smart: the demographic of Darby Smart's data pool is made up of "early adopters" & "early majority" trend adopters
Below are the highlights of each of our trend spotting sources & validators!
Enjoy & Have a great weekend!
