At Buddingh & Associates, we develop a unique marketing strategy for each of our clients to set them apart from their competition. These strategies are crafted by combining our decades of experience with a research-based approach to help our clients. Today, there are more marketing opportunities available to businesses than ever before. In this edition of Marketing Insights, read about new ways of using Kickstarter, Google AdWords and Facebook to increase awareness and sales for your company. We would be happy to help you determine if these channels are right for your business.
Crowdfunding platforms like Kickstarter and Indiegogo can be great tools for launching a new business or a new product. While their main purpose – fundraising – has obvious uses for small businesses, you can also use them as a marketing tool.
You may have noticed Google running longer text ads on your mobile devices and tablets. The search engine company recently announced that the Expanded Text Ads will be available to all advertisers later this year.
Because the search engine has eliminated the right-side ads, they now have the ability to offer more consistently formatted ads across devices. Now you won’t have to struggle to sell a customer in just a few short words and can better reach mobile users who want to get a sense for your site before they have to click on your page. You’ll have twice as many characters as you’ve had previously to make your case.
Putting money into social media advertising can sometimes seem like taking a shot in the dark. Since customers and clients rarely arrive at your store or office and announce ‘I saw your Facebook ad at 2 PM and decided to come in’, it can be difficult to know what the real world impact of those ads is.
It doesn’t have to be that way anymore. Facebook has recognized that issue and introduced new tools that provide analytics on how and when ad views convert to store visits.