Last month more than 4,500 tech companies converged on Las Vegas to demonstrate their latest programs, products and prototypes. They were there for CES, or the Consumer Electronics Show.
While some inventions debuted there, like Hyundai’s walking car or IBM’s quantum computer, may take a while to become a part of daily life, with over 2.5 million square feet of innovations CES also launched products and trends that you can prepare to incorporate into your business much sooner.
Every new year brings with it new trends. That’s certainly the case when it comes to the fast-moving, ever-adapting world of digital marketing and advertising.
And when it comes to 2019 trends, video advertising will continue to be at the top of the list. According to the latest eMarketer report, U.S. digital video ad spending will not only continue to grow, it’s expected to account for up to 50% of total video ad budgets in 2019. A large chunk of those ads will be seen on mobile and social platforms.
When it comes to discussing consumer trends perhaps no word is heard more than ‘attention.’ Not a day goes by when we don’t hear about the attention economy, consumers’ decreasing attention spans, or competing for their attention, capturing their attention, and or retaining it.
That means companies will be putting a premium on shortening and rethinking the consumer’s path to purchase. Brands will continue to attempt to reduce pain points and create a more positive experience at every step. And as they do that, startups and newcomers to the market will be rethinking the entire process and introducing new solutions to old problems. It may be wise for existing companies to take a similar approach.