| trend spotting data & validation december 8 , 2017 HAPPY FRI-YAY!! Here are this week's trend spotting data & validation highlights: We included a Big Win Opportunities' Relative Strength Chart from our only source with data available weekly, Google Trends . So be sure to take a look. Below, you'll find three WGSN reports highlighting: -- Paris Department Stores Christmas Windows -- Christmas & Holiday 2017 Deck the Table -- The Holiday Pet Additionally, we included the Google Insights Finder Report of the top search queries within Arts and Crafts . Remember, you can download the complete reports with just a click of your mouse! We hope you find the below information useful, validating, and inspiring! HAVE A FESTIVE WEEKEND! Enjoy! TREND TEAM'S TOP-PICKS Below are the Trend Team's top-picks of BIG WINS , macro, and "on our radar" trends that we believe Michaels should currently support. We will continue to watch these and will communicate if we spot any shifts in priority. These trends build gradually and are ongoing for several months or even years. They are not fleeting and some trends have a greater reach, volume and longevity than others. AS A COMPANY, OUR FOCUS SHOULD BE ON THESE "BIG WIN" OPPORTUNITIES: BIG WINS AT A GLANCE Here is a comparative look at the relative strength of our BIG WIN OPPORTUNITIES from this week on GOOGLE TRENDS. Remember, trends are both ART + SCIENCE , so in addition to Google & Pinterest , we are also tracking all our trends through non-quantifiable sources such as Google Insights Finders Report , WGSN, Darby Smart, The Lookouts and our internal teams to name a few. "BIG WINS" ON GOOGLE TREND SLIME parameters : United States/12 months/All Categories KAWAII parameters : United States/12 months/All Categories SQUISHIES parameters : United States/12 months/All Categories FARMHOUSE parameters : United States/12 months/All Categories Macro-Trends last for years or decades and are made up of several micro trends with faster lifecycles. These micro trends support and perpetuate the macro-trends. click below to see how various trends & micro trends layer up and fuel the growth of these macros CLICK HERE Micro-trends we are monitoring the emergence/reemergence, growth, and expansion of: As we reflect back on the past Field Guides of 2017 and look forward into 2018, here are the key trends we see continuing, evolving and growing in 2018: WGSN: a trend forecasting, live analytics and design tool resource that discovers trends defined by "innovators & early adopters" THE CHRISTMAS SEASON IS IN FULL FORCE! here is what WGSN is reporting in regards to Holiday... Christmas & holiday 2017 deck the table Holiday entertaining gets a festive look with natural centerpieces, colorful decor and traditional tableware Christmas_&_Holiday_2017_–_Deck_the_Table.pdf Download File Paris department stores christmas windows Shoppers are transported to the bottom of the sea or to the top of snow-capped mountains at Le Bon Marche while Galeries Lafayette time travels to the 1920s Paris_Department_Store_Windows_–_Christmas_2017.pdf Download File The holiday pet The Christmas season is a key gifting occasion for pet parents who are increasingly taking the opportunity to splash out on luxury gifts for their pets and include them in the festivities The_Holiday_Pet_2017.pdf Download File Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal lots of validation and a high search volume. GOOGLE TOP SEARCH QUERIES PARAMETER: ARTS & CRAFTS data pulled for October 2017 CLICK HERE FOR COMPLETE REPORT: October 2017 Google _ Ongoing MIK Trends.xlsx Download File TOP 25 SEARCH QUERIES 1. Michaels 2. Michaels Co. 3. Joann Fabrics 4. Joanns 5. Decorate for Halloween 6. AC Moore 7. Michaels near me 8. Paint for Pumpkins 9. Ben Franklin 10. Ravelry 11. Cricut 12. Michaels hours 13. Craft store 14. Ideas for pumpkin decorating 15. Yarn 16. Fabric 17. Craft store near me 18. Witch crafts 19. Origami 20. Archivers 21. Cricut design space 22. Pumpkin carving easy ideas 23. Sewing machine 24. DIY Halloween decorations 25. Patterns TOP 15 SUSTAINED GROWTH QUERIES 1. Decorate for Halloween 2. Cricut 3. Craft store 4. Fabric 5. Craft store near me 6. Archivers 7. Cricut design space 8. Embroidery 9. Art supplies 10. Pumpkin drawing 11. Cricut machine 12. Michaels com 13. Sketchbook 14. Art supply store 15. Loom TOP 18 RISING QUERIES 1. Michaels near me 2. Cross stitch 3. Michaels coupons 2017 4. Joannes fabrics coupons 5. Rock painting ideas 6. Cricut maker 7. Model magic 8. Nancy Zieman 9. Quick Halloween crafts 10. Halloween painted rocks 11. Cricut heat press 12. Michaels app 13. Punch needle kits 14. McCalls costume patterns 15. Edible paper 16. How to fold a paper boat 17. Halloween party craft ideas 18. DIY tutu skirt TOP 18 EMERGING QUERIES 1. Cricut easy press 2. Cricut bright pad 3. Magic embroidery pen 4. Cricut maker review 5. Cricut maker machine 6. Within reach art ideas 7. Cricut easy press review 8. Paper pumpkin October 2017 9. Cricut maker bundle 10. Cross stitch joy 11. Craft city Karina Garcia 12. Cricut easy press mat 13. Baby groot pumpkin carving 14. Cricut easy press machine 15. Michaels coupons October 2017 16. Pumpkin painting ideas 2017 17. Easy weave knitter 18. Cricut maker price |
trend spotting data & validation | |
Here are this week's trend spotting data & validation highlights:
| |
We included a Big Win Opportunities' Relative Strength Chart
from our only source with data available weekly, Google Trends.
So be sure to take a look.
Below, you'll find
three WGSN reports highlighting:
-- Paris Department Stores Christmas Windows -- Christmas & Holiday 2017 Deck the Table
-- The Holiday Pet
Additionally, we included the Google Insights Finder Report
of the top search queries within Arts and Crafts.
Remember, you can download the complete reports with just a
click of your mouse!
| |
We hope you find the below information useful, validating, and inspiring! | |
Below are the Trend Team's top-picks of BIG WINS, macro, and "on our radar" trends that we believe Michaels should currently support.
We will continue to watch these and will communicate
if we spot any shifts in priority.
| |
These trends build gradually and are ongoing for several months or even years. They are not fleeting and some trends have a greater reach, volume and longevity than others.
| |
|
AS A COMPANY, OUR FOCUS SHOULD BE ON THESE
"BIG WIN" OPPORTUNITIES:
| |
| |
|
Here is a comparative look at the relative strength of our
BIG WIN OPPORTUNITIES from this week on
GOOGLE TRENDS.
| |
Remember, trends are both ART + SCIENCE, so in addition to Google & Pinterest, we are also tracking all our trends through
non-quantifiable sources such as Google Insights Finders Report,
WGSN, Darby Smart, The Lookouts and our internal teams
to name a few. | |
"BIG WINS" ON GOOGLE TREND | |
|
parameters: United States/12 months/All Categories | |
| |
|
|
parameters: United States/12 months/All Categories | |
| |
|
|
parameters: United States/12 months/All Categories | |
| |
|
|
parameters: United States/12 months/All Categories | |
| |
|
Macro-Trends last for years or decades and are made up of several micro trends with faster lifecycles. These micro trends support and perpetuate the macro-trends.
| |
click below to see how various trends & micro trends
layer up and fuel the growth of these macros | |
Micro-trends we are monitoring the
emergence/reemergence, growth, and expansion of: | |
As we reflect back on the past Field Guides of 2017 and look forward into 2018, here are the key trends we see continuing, evolving and growing in 2018: | |
WGSN: a trend forecasting, live analytics and design tool resource that discovers trends defined by "innovators & early adopters" | |
THE CHRISTMAS SEASON IS IN FULL FORCE! | |
here is what WGSN is reporting in regards to Holiday... | |
Christmas & holiday 2017 deck the table
| |
Holiday entertaining gets a festive look with natural centerpieces, colorful decor and traditional tableware | |
| Christmas_&_Holiday_2017_–_Deck_the_Table.pdf | |
|
Paris department stores christmas windows
| |
Shoppers are transported to the bottom of the sea or to the top of snow-capped mountains at Le Bon Marche while Galeries Lafayette time travels to the 1920s | |
| Paris_Department_Store_Windows_–_Christmas_2017.pdf | |
The Christmas season is a key gifting occasion for pet parents who are increasingly taking the opportunity to splash out on luxury gifts for their pets and include them in the festivities | |
| |
|
Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal lots of validation
and a high search volume. | |
GOOGLE TOP SEARCH QUERIES | |
|
data pulled for October 2017 | |
| |
|
CLICK HERE FOR COMPLETE REPORT: | |
|
| October 2017 Google _ Ongoing MIK Trends.xlsx | |
| |
|
1. Michaels
2. Michaels Co.
3. Joann Fabrics
4. Joanns
5. Decorate for Halloween
6. AC Moore
7. Michaels near me
8. Paint for Pumpkins
9. Ben Franklin
10. Ravelry
11. Cricut
12. Michaels hours
13. Craft store 14. Ideas for pumpkin decorating
15. Yarn
16. Fabric
17. Craft store near me
18. Witch crafts
19. Origami
20. Archivers
21. Cricut design space
22. Pumpkin carving easy ideas
23. Sewing machine
24. DIY Halloween decorations
25. Patterns | |
TOP 15 SUSTAINED GROWTH QUERIES | |
1. Decorate for Halloween
2. Cricut
3. Craft store 4. Fabric
5. Craft store near me
6. Archivers
7. Cricut design space
8. Embroidery
9. Art supplies
10. Pumpkin drawing
11. Cricut machine
12. Michaels com
13. Sketchbook
14. Art supply store
15. Loom | |
|
1. Michaels near me
2. Cross stitch
3. Michaels coupons 2017
4. Joannes fabrics coupons 5. Rock painting ideas
6. Cricut maker
7. Model magic
8. Nancy Zieman
9. Quick Halloween crafts
10. Halloween painted rocks
11. Cricut heat press
12. Michaels app
13. Punch needle kits
14. McCalls costume patterns
15. Edible paper
16. How to fold a paper boat
17. Halloween party craft ideas
18. DIY tutu skirt | |
1. Cricut easy press
2. Cricut bright pad
3. Magic embroidery pen
4. Cricut maker review
5. Cricut maker machine
6. Within reach art ideas
7. Cricut easy press review
8. Paper pumpkin October 2017
9. Cricut maker bundle
10. Cross stitch joy
11. Craft city Karina Garcia
12. Cricut easy press mat
13. Baby groot pumpkin carving
14. Cricut easy press machine
15. Michaels coupons October 2017
16. Pumpkin painting ideas 2017
17. Easy weave knitter
18. Cricut maker price | |
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