| The entertainment industry has the Academy Awards, but there is a good chance your industry, organization or town has awards to give out as well - learn the benefits of being nominated and winning these awards in our article, "It's Awards Season, Are You Celebrating?" The other articles this quarter, "Creating Your Own Media Channel" and "The Offline UX: Rethinking In-Store Experiences" provide insight on how to use media and your brick and mortar store to improve your customer interaction. If you would like marketing assistance on any of these topics or others, please contact us at 630-961-4504. It's Awards Season, Are You Celebrating? Jeanne M. Buddingh How often have you set off for the theater to watch a movie because it’s ‘gaining awards buzz’? If you’re anything like the average consumer, the answer is pretty often. It turns out that the Oscars are much more than just a night for actors and actresses to get dressed up – they’re one of the film industry’s best marketing tools. Even a hint of Oscar-buzz puts people in seats at theaters for movies that might otherwise have gone unnoticed. Consumers are influenced by what other people think. So, if there’s an influential person or third-party group vouching for something’s quality, they’re more likely to be interested in it. As awards season kicks off for Hollywood, it’s a good time to remember that the same applies to small businesses who should not overlook the power of awards as a marketing tool. Read More The Offline UX: Rethinking In-Store Experiences David S. Buddingh User experience, or UX, is most often discussed in the context of customers navigating a store’s website or mobile app. The goal of UX is to make the customer’s trip from the home page to the information and products they need as efficient as possible. Nowadays, many companies are bringing that same UX-driven mindset into consideration when planning for a customer’s in-store experience – helping get them from the front door to the checkout counter as smoothly as possible. Read More Creating Your Own Media Channel Pepper Erdmann In a crowded media landscape, it can be hard to insure your message reaches the people who care about it most. No matter what you sell, your job first and foremost is to sell interest in your company. It might sound strange, but it might be time to start thinking of your company as a media company. In an age of media saturation, every company is. Read More Contact Us |
It's Awards Season, Are You Celebrating? | |
How often have you set off for the theater to watch a movie because it’s ‘gaining awards buzz’? If you’re anything like the average consumer, the answer is pretty often. It turns out that the Oscars are much more than just a night for actors and actresses to get dressed up – they’re one of the film industry’s best marketing tools.
Even a hint of Oscar-buzz puts people in seats at theaters for movies that might otherwise have gone unnoticed. Consumers are influenced by what other people think. So, if there’s an influential person or third-party group vouching for something’s quality, they’re more likely to be interested in it.
As awards season kicks off for Hollywood, it’s a good time to remember that the same applies to small businesses who should not overlook the power of awards as a marketing tool. | |
The Offline UX: Rethinking In-Store Experiences | |
User experience, or UX, is most often discussed in the context of customers navigating a store’s website or mobile app. The goal of UX is to make the customer’s trip from the home page to the information and products they need as efficient as possible. Nowadays, many companies are bringing that same UX-driven mindset into consideration when planning for a customer’s in-store experience – helping get them from the front door to the checkout counter as smoothly as possible. | |
Creating Your Own Media Channel | |
In a crowded media landscape, it can be hard to insure your message reaches the people who care about it most. No matter what you sell, your job first and foremost is to sell interest in your company. It might sound strange, but it might be time to start thinking of your company as a media company. In an age of media saturation, every company is. | |
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