WELCOME TO OUR SEPTEMBER NEWSLETTER

Welcome to the September edition of our newsletter, where the excitement of a new school year is in the air! As we embrace the return to learning at the Natural Perfumery Teacher’s Academy, we’re thrilled to introduce a lineup of new courses and certification programs designed to inspire and elevate your perfumery journey. This month, we also celebrate the finalists of the prestigious New Luxury Awards, showcasing the innovative talent within our community. You will meet them in Paris for the 5th edition of the New Luxury Awards at the Beauty Leaders Summit. In addition, we’re honored to feature an exclusive interview with the iconic natural perfumer Roxana Villa, whose artistry continues to captivate and inspire. Finally, don’t miss our insightful article on engaging consumers in the world of perfume sales—essential reading for anyone looking to connect more deeply with their audience. 

For this month's newsletter, our contributors are: Creezy Courtoy, Roxana Villa and Terry Johnson.

We are thrilled to announce the New Luxury Awards 2024 Finalists.

Students: Anu Kemppinen (UK) and Michaela Pazzanese (Italy).

Perfumers: Daina Denbskyte - Demetriou (Cyprus), Jennifer Jones (USA) and Marco Bazzara (Italy).

Perfume Brands: Anuja Paris (France), Emily Voth (USA) and Eco Verdant (Australia).

Scented Spaces: Silks Place Hotel Tainan (Taiwan) by Kristin Chen, Lea Lea Garden Hotel (Taiwan) by Kristin Chen and Love Light Life (Candles France).

Congratulations to everyone! 

Where Beauty Visionaries Redefine Industry Excellence 

We are pleased to announce that the New Luxury Awards 2024 Ceremony will be celebrated in Paris at the Marriott Hotel, Champs Elysées, during the Beauty Leaders Summit on November 20th at 5pm. The 2 days Summit (November 20th and 21st) brings together top beauty leaders and professionals from across industries to explore and address critical cosmetics issues and discuss strategies for a more sustainable future with the objective to inspire a positive impact in the world. 

Meet an Iconic Certified Natural Perfumer

Interview by Creezy Courtoy, IPF Founder and Chair 

Roxana Villa is a Certified Natural Perfumer and the Founder of her brand Illuminated Perfume. She also chaired the panel that developed the IPF Standards for Natural Perfumers. In this interview, she explained how she became a successful Natural Perfumer, she talked about the future of Natural Perfumery and shares her thoughts about isolates and biotechnology.

Starting a New Scholar Year

The Natural Perfumery Teacher's Academy is expanding, welcoming new instructors and introducing an exciting array of courses for the upcoming academic year. Join us for immersive workshops in nature led by Andrej Babicky, who is launching a new Natural Perfumery course. This program is perfect for anyone looking to deepen their passion or advance their career in perfumery, offering a comprehensive exploration of natural perfumery techniques—from the fundamentals of olfaction to the intricate art of scent creation. Andrej Babicky, winner of the New Luxury Awards 2019, has been a valued member of our academy and a great teacher ever since.

By Terry Johnson, Perfume Business and Marketing Expert and Teacher

​Over the years, many perfumers have told me why they got into natural perfumery in the first place. Many have shared their personal experiences with having allergic reactions from synthetic perfumes or colognes, leading them to create natural perfumes for themselves. Others have said they enjoy the creative process of producing perfumes from natural materials. 
Regardless of how perfumers find their pathway to natural perfumes, from a business and marketing perspective it is not enough to only rely on internal experiences and policies to ensure business success. 
Yes, all natural perfumers need motivation, missions, visions and other important internal business practices, but more importantly, they need to balance their internal needs with an external focus on identifying, selling, and keeping Customers For Life. 
So, how can natural perfumers create Customers For Life (CFL)?

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