This edition of Marketing Insights is all about talk. In "Speak Up: Using Speeches To Raise Your Profile" we discuss how giving speeches can allow you to establish yourself as an expert and go-to thought leader in your field. The article, "What Businesses Can Learn from Presidential Campaigns" teaches us that candidates are constantly adjusting and fine-tuning their talking-points to see what will motivate voters much like you can with customers. Talk in the final article, "Word of Mouth Marketing" is about how to get your customers to tell their friends and family about your products and services.
Whether it is you doing the talking, or your customers are doing it for you...harnessing the power of talk correctly will help your business grow.
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Presidential campaigns are often referred to as the original start-ups. Much like a small business, they have to build a team that is nimble and ready to respond to the needs of their audience.
While it may seem like candidates traveling the country giving stump speeches have little to nothing in common with your business, there are lessons every small business can learn from the ways that political campaigns operate. | |
One way to raise the profile of your business is to raise your own profile. Public speaking can be a means to do just that. A speech is one of the best ways to deliver your message directly, and uninterrupted, to an audience you want to influence.
Giving a speech gives you a chance to tell your story and the story of your business. It also allows you to establish yourself as an expert and go-to thought leader in your field. If there is an issue in your field that you care about or if you have developed a new, innovative way of doing business there’s an opportunity for you to speak about it. | |
There are no better advocates for your brand than the people who use and rely on your business. Turning your customers into your best commercials can be one of the best advertising strategies.
Treat your word of mouth strategy like the investment it is and it will pay dividends. These investments won’t look like ad buys or press campaigns, but a commitment to providing top-notch service. When a customer has an exceptional experience with your business they are more likely to tell their friends and colleagues in person and online. | |
