Happy Holidays! The end of the year is a great time to review your current marketing tactics and look to what new trends are on the horizon for the year ahead - you'll find some of these items in "Trends to Follow and Avoid in 2018." If 2018 has you considering a rebrand, read "New Year New Brand? Best Practices for Rebranding."
The last article this month is "QR Codes Decoded." You may have thought this would be on our list of trends to avoid in 2018 as this tool had trouble gaining traction for marketers. Read the article to find out why that may be changing!
If you would like marketing assistance on any of these topics or others, please contact us at 630-961-4504.
As 2018 kicks off, it brings with it new trends to follow – and avoid. Here’s what you need to know about the ups and downs of marketing trends heading into the new year.
Let’s start with trends to follow. In 2018 and beyond, smart money is on artificial intelligence (AI). As this technology continues to develop it will become not only more efficient but more affordable for smaller businesses to tap into. In an AI-powered world, a chatbot would be able to immediately answer any questions your customers have while perusing your website.
For most of us, a new year means new plans, new resolutions and maybe even a new look. Should the same be true for your brand? As you’re looking ahead to what you want to achieve with your company in the future, the start of the new year is the perfect time to consider whether it’s time for your company to consider rebranding.
If you are feeling ready for a refresh, here are a few of the best practices to follow when rebranding your business.
When QR codes hit the scene, they seemed like a marketer’s dream. All a customer would have to do is take a picture to get directed to any content you wanted – your website, a micro-site, or even your app download. Except, that wasn’t all a customer had to do. First, they had to download a QR code reader. And often they didn’t.
But, thanks to the latest update to iPhone software, that middleman QR code reader is no longer necessary. Apple’s iOS 11, brought that technology right into the camera app.