When your brand is engaged on social media, your customers are more likely to engage back. Learn different ways to do this in all three of this quarter’s articles. Read about “Putting the Social Back in Social Media” to learn why putting an emphasis on having a fun, human presence on your social media account will help you connect with clients. Discover an often overlooked tool in Facebook in, “Making Facebook a Friend of Your Business.”
Corporate social responsibility campaigns can make for great social media content as well as excellent marketing opportunities and partnerships. Read the research on this topic and more in, “Promoting Social Change & Yourself.”
If you would like marketing assistance on any of these topics or others, please contact us at 630-961-4504.
In today’s fractious and unpredictable political environment, people are turning to a new place for meaningful change – corporations. It may seem counterintuitive, but the immediate impact companies can have on the issues of the day is not to be underestimated.
It seems every day there’s a new update to a social media platform promising to help you see more of what you like. But each one is driven by an algorithm, not a personal choice. As social media platforms get more predictable and less personal, consumers who crave authenticity are tipping the scales back toward reality.
After months of headlines about fake news and data mismanagement, Facebook is getting back to basics. That means focusing more on connecting people with their friends and less on everything else. The redesigned newsfeed will be dominated by posts from friends – not from businesses or advertisers. While that may be good for their users, it can put your business at a disadvantage.