This newsletter is all about email marketing - once you've read the articles and are feeling inspired, give us a call! There are many resources available to help you revamp your emails. For example, MailChimp went on the quest for the perfect email template and learned a lot in the process. And Litmus gathered 13 of the top email design trends for 2019. To see some of those trends, and the latest design and copy ideas in action, head to the aptly named “Really Good Emails” for inspiration and information.
If you would like marketing assistance on email marketing or another topic, please contact us at 630-961-4504.
While the Open Rate has long been the go-to measure of success, there are other, more nuanced details you can get from your analytics that can give you a different perspective on what your newsletter is really delivering. The director of newsletters at The New Yorker and the team at Return Path have some great suggestions.
Here are nine of the top email metrics they recommend that we think measure up:
Your open rates depend on countless factors including subject lines, time of day sent, preview text, and the promotions offered. But they largely depend on how many inboxes your email actually reaches.
Luckily, there’s good news from the world of inboxes; in 2018 spam-box placement fell to just 9%, compared to 14% in 2017. That means it’s likely more of your emails are getting delivered.
Ready to grow your email list and share your content with more subscribers? There are so many ways to do it, so the important thing is to find the ones that fit your business.
Everyone is getting more emails than they know what to do with. Giving customers the ability to select which emails they want to receive from you can go a long way to making sure they get opened.