The best way to understand the benefits of Adventurous Thinking and the Five Ways of reconsidering an item, problem or scenario is to examine case studies like these.
Links to all full-length articles are included.
In 2008 a Department of Homeland Security engineer, Stephen Dennis, was considering how to make chemical detection more ubiquitous and focused on the cell phone. Considering the NEGATIVE SPACE of a cell phone you have at least the following:
- That sheer computing power isnot being actively harnessed 24/7
- The phones are everywhere, 24/7, with their human carriers.
- The phones can connect at any time with others, but don't.
If the technology did not suck battery life and did not cost more, then mobile phones would be the perfect way to sample air, analyse inconsistencies, alert authorities and spread the word. Read the full article from Popular Science here.
When travel website Indagare considered the demanding clients it was seeking to please, understanding the life cycle of their travel product was crucial. The desired outcome was satisfied repeat customers. The key Function was an enhanced travel experience, and the company added perks to make the Indagare offering stand out. The key Element was a staff workforce who remained thick-skinned and productive in the face of constantly high expectations. Founder Melissa Biggs Bradley reorganised the internal working systems so that staff worked co-operatively to stay positive and productive in this highly competitive, often cut-throat industry.
Peloton Cycle have used PARKOUR thinking to invert every cliche in the fitness and cycling industry. Instead of classes held in a gym Peloton owners are united via a screen on their bikes with celebrity instructors and cyclers in a Peloton studio. Its an immersive class, but its online. Instead of touting inexpensive equipment a Peloton bikes costs roughly four times more than a regular exercise bike, and you can only buy from Peloton. Read the Peloton story in INC and FOXBusiness.