| trend spotting data & validation july 7, 2017 WAIT!..WHAT!?...IT"S FRIDAY ALREADY? BRING ON THE WEEKEND! We hope everyone had a fantastic & safe 4th of July and this short week has been a good one! Below is this week's trend spotting data & validation highlights . We hope you find this information useful and inspiring! Have a fabulous weekend! Enjoy! INTERNALLY AT MIK... together we are better Painted rocks in the April Field Guide looking at innovators, early adopters & early majority After learning of an unusual spike in rock sells at Michaels, the Trend team dug in to figure out why...and the Kindness Rocks project was unturned. This rocking trend is continuing to expand. FROM THE BOOTS ON THE GROUND... THE NEXT BIG IDEA There have been several submissions to The Next Big Idea team, stating customers are coming in and looking to purchase rocks and rock painting supplies. early majority GOOGLE SEARCH QUERIES RANKINGS Rock Painting & related search terms are showing up as rising & emerging queries in Google: parameter: Arts & Crafts Rising Queries: #12 Rock Painting Ideas #18 Painted Rock Ideas parameter: DIY Rising Queries: #14 Painted Rocks #45 Rock Painting #50 Rock Painting Ideas below video Kindness ROcks Project Take one if it means something to you, a reminder! Or Share with a friend who needs some Inspiration… It’s all about Kindness Right? We all could benefit from it. below video CBS THIS MORNING Hidden painted rocks in Ohio spread hope and inspiration GOOGLE TREND: ROCK PAINTING parameters: United Sates/past 12 months/all categories/web search TRENDING ON DARBY SMART: PAINTED ROCKS painted rocks: specifically for holidays & weddings (place cards, table signs, decor MICHAELS ACTION: IN TESTING NOW, AND LOOKING TO ROLLOUT AN ALL STORE END CAP BY THE END OF THE MONTH! HOORAY! GO TEAM PAINTED ROCKS! what's happening on... WGSN: a trend forecasting, live analytics and design tool resource that discovers trends defined by "innovators & early adopters" BACK TO CAMPUS Flexible storage, global craft, DIY vibes, and natural inspirations are shaping this season. download file to read complete report WGSN_Back_to_Campus_2017.pdf Download File RETAIL'S DESIGNER/MAKERS As consumers seek out human interaction, retailers are responding to an increasingly digital, merchandised world with carefully sourced products and brands that echo a desire for a connection. download file to read complete report WGSN_Retail_Designer_Makers.pdf Download File PONY STARDUST The omnipresent fantasy unicorn trend is refreshed with a sporty edge for the back-to-school season. download file to read complete report WGSN_Tween_Stardust_BTS.pdf Download File CREATIVE EMBROIDERY Creative embroidery will continue to grow in importance to bring a crafted and tactile touch to products. Artists take inspiration from trending topics such as plants, humorous slogans and conversational motifs, showcasing their work on Instagram to attract new audiences download file to read complete report WGSN_Creative_Embroidery.pdf Download File just in from the lookouts... The Lookouts & Instagram: the teen/tween demographic, especially on the Coasts, tend to be "innovators" & "early adopters" of trends tween/teen informers group daiso clay (prefer over model magic for butter slime) diy & homemade stress balls & squishes Maqaroon's Cute Life Hacks Slime Powder diy Wishing Globe Necklaces slow rising squishies slime ( still BIG!!) specifically butter slime Solaractive UV Color Changing Beads diy needle felt kawaii beauty blenders Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal repeated validation and a high search volume. HOME DECOR EDITION GOOGLE TOP SEARCH QUERIES PARAMETER: DECOR data pulled for May 2017 TOP 25 SEARCH QUERIES 1. West Elm 2. Kirklands 3. Houzz 4. Alarm Clock 5. Clock 6. Joss & Main 7. Yankee Candle 8. Tommy Bahama 9. Ceiling Fans 10. Mirror 11. Ballard Designs 12. Curtains 13. Tapestry 14. Countdown Timer 15. Scentsy 16. Z Gallerie 17. Picture Frames 18. Pot 19. Blinds 20. Bougie 21. Grandin Road 22. Feng Shui 23. Home Decor 24. Bathroom Ideas 25. Eclectic TOP 12 SUSTAINED GROWTH QUERIES 1. Yankee Candle 2. Ceiling Fans 3. Countdown Timer 4. Pot 5. Blinds 6. Home Decor 7. Candles 8. Frames 9. Minimalist 10. Bird Bath 11. Room Dividers 12. Country Curtains TOP 15 RISING QUERIES 1. Yankee Candle Personalized 2. Infinity Mirror 3. Metal Wall Decor 4. Set Alarm Clock 5. Stickers for Text Messages 6. Jack Storms Glass 7. Windmill Ceiling Fan 8. At Home near me 9. Personalized Yankee Candle 10. Tumblr Stickers 11. Chihuly Seattle 12. Farmhouse Ceiling Fan 13. Yankee Candle near me 14. Stargaze Warmer 15. Small living room decorating ideas TOP 15 EMERGING QUERIES 1. Ballard Wall 2. Comey Curtains (this is worth googling :) ) 3. Jack Storms Glass for Sale Price 4. Spireside Candles 5. Urban Boho Decor 6. At Home Warwick, RI 7. At Home Store Warwick, RI 8. Holeroll Blinds 9. Blackout Panels with a twist 10. Supreme Bamboo Curtain 11. Jack Storms Glass Ebay 12. Supreme Beaded Curtains 13. HGTV Dream Home 2018 14. Candle Slime 15. Urban Boho Living Room 16. Graduation Picture Frames 2017 17. Urban Boho Furniture 18. James Comey Curtains 19. Henry Tyler Lyon Gardiner Tyler 20. At Home Montgomery, AL FOR COMPLETE REPORTs CLICK ON DOWNLOAD FILE May 2017 - Decor Google Insights Finder.xlsx Download File FROM THE NEWS STAND... PINTEREST PREDICTS THE TOP HOME TREND OF 2017 read full article click here 10 HOME DECOR TRENDS THAT WILL SHAPE YOUR HOUSE IN 2017 read full article click here All contents of this email is CONFIDENTIAL and PROPRIETARY. Please be responsible stewards of this information. |
trend spotting data & validation | |
WAIT!..WHAT!?...IT"S FRIDAY ALREADY? BRING ON THE WEEKEND! | |
We hope everyone had a fantastic & safe 4th of July
and this short week has been a good one!
Below is this week's trend spotting data & validation highlights.
We hope you find this information useful and inspiring!
Have a fabulous weekend!
Enjoy! | |
Painted rocks in the April Field Guide | |
|
looking at innovators, early adopters & early majority | |
After learning of an unusual spike in rock sells at Michaels, the Trend team dug in to figure out why...and
the Kindness Rocks project was unturned. This rocking trend is continuing to expand. | |
| | |
|
FROM THE BOOTS ON THE GROUND...THE NEXT BIG IDEA | |
There have been several submissions to The Next Big Idea team, stating customers are coming in and looking to purchase rocks and rock painting supplies. | |
GOOGLE SEARCH QUERIES RANKINGS | |
Rock Painting & related search terms are showing up as rising & emerging queries in Google:
parameter: Arts & Crafts
| |
#12 Rock Painting Ideas
#18 Painted Rock Ideas
| |
#14 Painted Rocks
#45 Rock Painting
#50 Rock Painting Ideas
| |
|
Take one if it means something to you, a reminder! Or Share with a friend who needs some Inspiration…
It’s all about Kindness Right? We all could benefit from it. | |
Hidden painted rocks in Ohio
spread hope and inspiration
| |
| |
|
GOOGLE TREND: ROCK PAINTING | |
parameters: United Sates/past 12 months/all categories/web search | |
TRENDING ON DARBY SMART:
PAINTED ROCKS | |
|
- painted rocks: specifically for holidays & weddings (place cards, table signs, decor
| |
| |
|
IN TESTING NOW, AND LOOKING TO ROLLOUT AN ALL STORE
END CAP BY THE END OF THE MONTH! | |
HOORAY! GO TEAM PAINTED ROCKS! | |
WGSN: a trend forecasting, live analytics and design tool resource that discovers trends defined by "innovators & early adopters" | |
|
Flexible storage, global craft, DIY vibes, and natural inspirations are shaping this season.
download file to read complete report
| |
| WGSN_Back_to_Campus_2017.pdf | |
| |
|
As consumers seek out human interaction, retailers are responding to an increasingly digital, merchandised world with carefully sourced products and brands that echo a desire for a connection.
download file to read complete report
| |
| WGSN_Retail_Designer_Makers.pdf | |
The omnipresent fantasy unicorn trend is refreshed with a sporty edge for the back-to-school season.
download file to read complete report
| |
| WGSN_Tween_Stardust_BTS.pdf | |
|
Creative embroidery will continue to grow in importance to bring a crafted and tactile touch to products. Artists take inspiration from trending topics such as plants, humorous slogans and conversational motifs, showcasing their work on Instagram to attract new audiences
download file to read complete report
| |
| WGSN_Creative_Embroidery.pdf | |
| |
|
just in from the lookouts... | |
The Lookouts & Instagram: the teen/tween demographic, especially on the Coasts, tend to be "innovators" & "early adopters" of trends
| |
tween/teen
informers group
| |
daiso clay (prefer over model magic for
butter slime) | |
diy & homemade
stress balls & squishes | |
|
Maqaroon's Cute Life Hacks Slime Powder | |
diy Wishing Globe Necklaces | |
|
slime (still BIG!!) specifically butter slime
| |
Solaractive UV Color Changing Beads | |
diy needle felt
kawaii beauty blenders | |
| |
|
Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal repeated
validation and a high search volume. | |
GOOGLE TOP SEARCH QUERIES | |
| | |
|
1. West Elm
2. Kirklands
3. Houzz
4. Alarm Clock
5. Clock
6. Joss & Main
7. Yankee Candle
8. Tommy Bahama
9. Ceiling Fans
10. Mirror
11. Ballard Designs
12. Curtains
13. Tapestry
14. Countdown Timer
15. Scentsy
16. Z Gallerie
17. Picture Frames
18. Pot
19. Blinds
20. Bougie
21. Grandin Road
22. Feng Shui
23. Home Decor
24. Bathroom Ideas
25. Eclectic
| |
TOP 12 SUSTAINED GROWTH QUERIES | |
1. Yankee Candle
2. Ceiling Fans
3. Countdown Timer
4. Pot
5. Blinds
6. Home Decor
7. Candles
8. Frames
9. Minimalist
10. Bird Bath
11. Room Dividers
12. Country Curtains
| |
|
1. Yankee Candle Personalized
2. Infinity Mirror
3. Metal Wall Decor
4. Set Alarm Clock
5. Stickers for Text Messages
6. Jack Storms Glass
7. Windmill Ceiling Fan
8. At Home near me
9. Personalized Yankee Candle
10. Tumblr Stickers
11. Chihuly Seattle
12. Farmhouse Ceiling Fan
13. Yankee Candle near me
14. Stargaze Warmer
15. Small living room decorating ideas | |
1. Ballard Wall
2. Comey Curtains (this is worth googling :) )
3. Jack Storms Glass for Sale Price
4. Spireside Candles
5. Urban Boho Decor
6. At Home Warwick, RI
7. At Home Store Warwick, RI
8. Holeroll Blinds
9. Blackout Panels with a twist
10. Supreme Bamboo Curtain
11. Jack Storms Glass Ebay
12. Supreme Beaded Curtains
13. HGTV Dream Home 2018
14. Candle Slime
15. Urban Boho Living Room
16. Graduation Picture Frames 2017
17. Urban Boho Furniture
18. James Comey Curtains
19. Henry Tyler Lyon Gardiner Tyler
20. At Home Montgomery, AL
| |
| |
|
FOR COMPLETE REPORTs CLICK ON DOWNLOAD FILE | |
| May 2017 - Decor Google Insights Finder.xlsx | |
PINTEREST PREDICTS THE TOP
HOME TREND OF 2017 | |
|
10 HOME DECOR TRENDS THAT WILL SHAPE YOUR HOUSE IN 2017 | |
| |
|
All contents of this email is CONFIDENTIAL and PROPRIETARY.
Please be responsible stewards of this information. | |
|
|
| |
|
