What's New IN THE LAb


Next Digital Shift Virtual Workshop


​SESSION 4 - Tues, Sept 15 @ 3PM:
"Virtual Reality Tours” with Shift Experts from
Indigenous Tourism Ontario and ORIGIN

​Join the Ontario Tourism Innovation Lab and WEtech Alliance on the next Digital Shift session featuring a Zoom-side chat with Shift Experts from Indigenous Tourism Ontario and ORIGIN on their innovative partnership and developing Indigenous tourism experiences in Virtual Reality (VR).

The Digital Shift Series has been made possible with the support of the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, and is open to small businesses in Ontario. There is no cost to attend but space is limited.

​For more information and to register go to www.tourisminnovation.ca/tourism--tech.html

Northwest Ontario "Spark" Program Launched!


The Lab and its partners Destination Northern Ontario, Tourism Excellence North, Sunset Country, Superior Country, and Tourism Thunder Bay officially launched the Northwest Ontario "Spark" Mentorships & Grants Program on September 1st.

Northwest Ontario residents, entrepreneurs, small businesses and non-profit organizations are encouraged to come forward with creative ideas that will generate new tourism opportunities, experiences and partnerships in the region. The application deadline is October 9th.

​For more information go to

Special Edition Bruce County "Spark" Winners Announced!


This summer, Bruce County, Regional Tourism Organization 7 (BruceGreySimcoe), and the Lab partnered to launch a Special Edition Bruce County "Spark" Mentorships & Grants Program in response to the COVID-19 crisis.  

Tourism businesses in Bruce County submitted applications with ideas on how they could “re-imagine” or “re-tool” their tourism operations and offerings to respond, pivot and adapt to the evolving tourism industry landscape.

Congratulations to the winning applicants:
Ascent Aerial Park, Sauble Beach
Cape Croker Park, Cape Croker
Cedar Grove Cottages, Tobermory
Duffy's Fish & Chips, Southampton
Folmer Landscaping, Garden Centre & Gift Shop, Walkerton
Surf's Up EcoShop, Kincardine
Tamarac Island Inn, Stokes Bay
The Fitz Hostel, Lion's Head
Thorncrest Outfitters, Southampton
Tomboi Artisan Ice Cream, Paisley
West Shore Clothing + Surf Shoppe, Kincardine

New "Spark" Regions Coming Fall 2020

The "Spark" Mentorships & Grants Program​ will be expanding to new regions across Ontario in Fall 2020. Stay tuned for announcements. 

Building Mentorship In Ontario's Tourism Sector

Are you a recognized tourism innovator, successful entrepreneur, experienced operator, and/or industry leader?

​Join our "Spark" Mentor Network and support up-and-coming and early stage tourism innovators in Ontario by providing advice and guidance to help them take their new tourism ideas to the next level of development. Contact us at info@tourisminnovation.ca​ for more information on the program and how you can be a mentor.

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What's Your New Tourism Idea?