| trend spotting & validation july 24, 2017 HELLO & HAPPY MONDAY! We are so excited that when we woke up this morning our email platform was back up and running...hence, why this email is landing in your inbox today instead of this past Friday. :) We wanted to share some insights from our influencers & validators, as well as, communicate & prioritize the trends we're still tracking that have relevancy and longevity left for Michaels. As you review, please keep in mind the lifecycle of a trend and who the adopters are that inform each source: 1.Innovators 2. Early Adopters 3. Early Majority 4. Late Majority 5. Laggards WGSN: a trend forecasting, live analytics and design tool resource that discovers trends defined by "innovators & early adopter" Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal lots of validation and a high search volume. Pinterest: generally speaking, the Pinterest user falls in the "majority to late majority" category of trend awareness. They are aware of the trends when they are at peak or post-peak. We hope you find this information inspiring, useful and informative! Have a great week! NOT ALL TRENDS ARE EQUAL Macro-Trends last for years or decades. Trends build gradually and are ongoing for months or years. They are not fleeting and some have a greater reach and longevity than others. Fads are fast and furious. They happen quickly and are over quickly. THE TREND TEAMS' TOP-PICKS LAYERING TRENDS FOR A STRONG TREND STATEMENT It is important to consider how we can layer trends together to make a strong trend statement. The above example captures several trends within one image-- painted rock , with kindness messaging, a kawaii style unicorn on a lavender background, photographed on a pink confetti sprinkled background, speaking to the " unicorn party " . A LITTLE BIT ART & A LITTLE BIT SCIENCE in order to identify trends and strategically capitalize on them as a company... We must all consider: external influencers, resources & validators internal marketing and sales data our collective intuitions and experiences 1. SLIME parameters: United States/ 12 months/ all categories/ web search 2. PAINTED ROCKS parameters: United States/ 12 months/ all categories/ web search 3. DIY FIDGET SPINNERS parameters: United States/ 12 months/ all categories/ web search 2. UNICORN PARTy parameters: United States/ 12 months/ all categories/ web search SOCIAL LISTENING REPORT FROM ZIMMERMAN parameter: april 2017 -july 2017 United States PINTEREST VALIDATION glitter slime: +102% rainbow unicorn: + 278% stress ball: +123% (similar to squishies) Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal repeated validation and a high search volume. PARAMETER: DIY data pulled from june 2017 TOP 25 SEARCH QUERIES 1. buzzfeed 2. slime recipe 3. unicorn 4. hgtv 5. pergola 6. zazzle 7. cookie swirl c 8. diy 9. bing images 10. how to get rid of bed bugs 11. fathers day poems 12. bullet journal 13. best fidget spinner 14. steampunk 15. craft 16. shiplap 17. easy drawings 18. fathers day crafts 19. things to draw 20. sears parts direct 21. terrarium 22. bathroom ideas 23. floating shelves 24. makeup vanity 25. fluffy slime TOP 12 SUSTAINED GROWTH 1. unicorn 2. pergola 3. zazzle 4. craft 5. easy drawings 6. things to draw 7. sears parts direct 8. terrarium 9. floating shelves 10. makeup vanity 11. patio 12. farmhouse table TOP 15 RISING QUERIES 1. slime recipe 2. best fidget spinner 3. fathers day crafts 4. fluffy slime 5. how to make a fidget spinner 6. painted rocks 7. stock tank pool 8. diy fidget spinner 9. diy slime 10. 5 minute crafts 11. rock painting ideas 12. how to make fluffy slime without borax 13. easy slime recipe 14. how to make glue 15. rock painting TOP 18 EMERGING GROWTH 1. butter slime recipe 2. home depot father's day ad 2017 3. michaels coupons 2017 4. summer nail designs 2017 5. creality cr 10 6. etsy studio 7. third property brother 8. kid friendly slime recipe 9. home depot father's day sale 2017 10. how to make butter slime w/o clay 11. cr 10 3d printer 12. crochet water balloons 13. home depot father's day 2017 14. bike chain fidget spinner 15. how to make your own fidget spinner 16. how to make a fidget spinner out of paper 17. gallium fidget spinner 18. how do you make a fidget spinner FOR COMPLETE REPORT CLICK BELOW GOOGLE_June_DIY_Top_Queries.xlsx Download File CRAFTED INTERIORS Today’s crafted home combines a broad range of influences from different design movements and eras, with handmade products and spaces styled for self-expression. Crafted_Interiors.pdf Download File DIY LIFESTYLES From easy-build furniture to immersive upskilling, DIY has never been so accessible. This report looks at what's next in the space, for consumers, brands and designers. DIY_Lifestyles.pdf Download File All contents of this email are CONFIDENTIAL and PROPRIETARY. Please be responsible stewards of this information. |
trend spotting & validation
july 24, 2017 | |
We are so excited that when we woke up this morning our email platform was back up and running...hence, why this email is landing in your inbox
today instead of this past Friday. :)
We wanted to share some insights from our influencers & validators,
as well as, communicate & prioritize the trends we're still tracking that
have relevancy and longevity left for Michaels.
As you review, please keep in mind the lifecycle of a trend and who the
adopters are that inform each source:
1.Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards
WGSN: a trend forecasting, live analytics and design tool resource that discovers trends defined by "innovators & early adopter"
Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal lots of validation
and a high search volume.
Pinterest: generally speaking, the Pinterest user falls in the "majority to late majority" category of trend awareness. They are aware of the trends when
they are at peak or post-peak.
We hope you find this information inspiring, useful and informative!
Have a great week!
| |
-
Macro-Trends last for years or decades.
-
Trends build gradually and are ongoing for months or years. They are not fleeting and some have a greater reach and longevity than others.
-
Fads are fast and furious. They happen quickly and are over quickly.
| |
THE TREND TEAMS' TOP-PICKS | |
LAYERING TRENDS FOR A STRONG TREND STATEMENT | |
It is important to consider how we can layer trends together to make a
strong trend statement. | |
The above example captures several trends within one image--painted rock, with kindness messaging, a kawaii style unicorn on a lavender background, photographed on a pink confetti sprinkled background, speaking to the "unicorn party". | |
A LITTLE BIT ART & A LITTLE BIT SCIENCE | |
in order to identify trends and strategically capitalize on them as a company... | |
We must all consider:
- external influencers, resources & validators
- internal marketing and sales data
- our collective intuitions and experiences
| |
parameters: United States/ 12 months/ all categories/ web search | |
parameters: United States/ 12 months/ all categories/ web search | |
parameters: United States/ 12 months/ all categories/ web search | |
parameters: United States/ 12 months/ all categories/ web search | |
SOCIAL LISTENING REPORT FROM ZIMMERMAN | |
|
parameter: april 2017 -july 2017
United States
| |
| |
|
|
PINTEREST VALIDATION
- glitter slime: +102%
- rainbow unicorn: + 278%
- stress ball: +123%
(similar to squishies)
| |
| |
|
Google: as a trend is approaching Peak , the "early majority" becomes aware & starts searching the trend. At this point, the data starts to show in Google's reports. At Peak, the querie insights reveal repeated
validation and a high search volume.
| |
|
|
data pulled from june 2017 | |
| |
|
1. buzzfeed
2. slime recipe
3. unicorn
4. hgtv
5. pergola
6. zazzle
7. cookie swirl c
8. diy
9. bing images
10. how to get rid of bed bugs
11. fathers day poems
12. bullet journal
13. best fidget spinner
14. steampunk
15. craft
16. shiplap
17. easy drawings
18. fathers day crafts
19. things to draw
20. sears parts direct
21. terrarium
22. bathroom ideas
23. floating shelves
24. makeup vanity
25. fluffy slime
| |
1. unicorn
2. pergola
3. zazzle
4. craft
5. easy drawings
6. things to draw
7. sears parts direct
8. terrarium
9. floating shelves
10. makeup vanity
11. patio
12. farmhouse table
| |
|
1. slime recipe
2. best fidget spinner
3. fathers day crafts
4. fluffy slime
5. how to make a fidget spinner
6. painted rocks
7. stock tank pool
8. diy fidget spinner
9. diy slime
10. 5 minute crafts
11. rock painting ideas
12. how to make fluffy slime without borax
13. easy slime recipe
14. how to make glue
15. rock painting
| |
1. butter slime recipe
2. home depot father's day ad 2017
3. michaels coupons 2017
4. summer nail designs 2017
5. creality cr 10
6. etsy studio
7. third property brother
8. kid friendly slime recipe
9. home depot father's day sale 2017
10. how to make butter slime w/o clay
11. cr 10 3d printer
12. crochet water balloons
13. home depot father's day 2017
14. bike chain fidget spinner
15. how to make your own fidget spinner
16. how to make a fidget spinner out of paper
17. gallium fidget spinner
18. how do you make a fidget spinner
| |
| |
|
FOR COMPLETE REPORT CLICK BELOW | |
| GOOGLE_June_DIY_Top_Queries.xlsx | |
Today’s crafted home combines a broad range of influences from different design movements and eras, with handmade products and spaces styled for self-expression. | |
|
From easy-build furniture to immersive upskilling, DIY has never been so accessible. This report looks at what's next in the space, for consumers, brands and designers. | |
| |
|
All contents of this email are CONFIDENTIAL and PROPRIETARY.
Please be responsible stewards of this information. | |
|
|
| |
|
